Make
Visual workflow builder for complex automations.
Visual automation builder
Published plans available
SaaS
Self-serve
SMB / mid-market
CRM, Email/Marketing, App connectors
Best for
Visual workflow builder for complex automations. Best for SMB / mid-market companies that can support a self-serve rollout.
Works best when the buyer already uses or plans to connect: CRM, Email/Marketing, App connectors.
If you need deep enterprise integrations or have zero CRM usage.
Integration details
| Integration type | Native integrations / coverage | Buyer questions |
|---|---|---|
| CRM | Native integrations for CRM objects where available; confirm custom field mapping, sync direction, and audit logs | Can we map custom fields and maintain audit logs? |
| Email/Marketing | Native integrations or campaign APIs for lists, triggers, suppression, and segmentation | Can we suppress internal emails and segment by workflow? |
| App connectors | Native integrations are less important when connector coverage is deep; confirm custom fields and error handling | What happens when the connector hits rate limits? |
Implementation questions to ask Make
Ask before signing
- What does a 30-day rollout timeline look like for our workflow?
- What native integrations exist vs connector-based workarounds?
- What are the real usage limits: seats, messages, minutes, tasks, or records?
- What happens when AI is uncertain: human handoff, fallback, or silence?
- What data export and portability rights do we have if we leave?
- What support tiers exist and what is the guaranteed response time?
Contract and pricing questions
- Is pricing per user, per workflow, per minute, or per message?
- What implementation, training, or premium integration fees are not in the base price?
- What is the contract length and cancellation policy?
- Are there volume discounts or annual prepay incentives?
Unlock richer profile features
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Trust signals and implementation evidence
Buyers should verify these before signing. No fake ratings — only actionable proof points.
1-3 days
Typical for self-serve implementation with CRM, Email/Marketing, App connectors integrations.
Ask for a screenshot of the CRM automation workflow; Request a reference from a smb / mid-market company in your industry.
Start with a pilot workflow, confirm data export rights, and keep a human handoff path during rollout.
Deployment phases
| Phase | Duration | Key tasks |
|---|---|---|
| Discovery | 1-3 days | Workflow audit, integration map, data export check |
| Setup | 1-2 days | Account config, integration install, test calls |
| Testing | 3-5 days | Pilot with real interactions, handoff testing, analytics validation |
| Rollout | 1-2 days | Full deployment, staff training, monitoring setup |
Screenshot: Make interface (add your own via claimed profile)
Questions to ask Make
- Can you show a deployment timeline for a company like ours?
- What percentage of your customers achieve ROI in 90 days?
- Can you provide a reference from a smb / mid-market company in our industry?
- What happens to our data if we cancel?
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Vendor screenshots and UI proof points are queued for claimed profiles and editorial enrichment.
Overview
Visual workflow builder for complex automations.
Evidence checklist
- Confirm live customer examples from a similar industry or workflow
- Ask for integration screenshots or implementation docs before signing
- Validate pricing model, usage limits, contract terms, and support response time
- Run a workflow pilot with real calls, forms, tickets, or CRM records
Who should shortlist Make
Make belongs on the shortlist when buyers need visual automation builder, can support a self-serve rollout, and value CRM, Email/Marketing, App connectors connectivity.
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Best fit industries
- Roofing
- HVAC
- Dentists
Use cases
- CRM Automation
- Quote Follow-Up Automation
Pros
- More flexible than Zapier
- Visual workflow builder
- Good for complex logic
- Lower cost than Zapier for high volume
Cons
- Steeper learning curve
- Less pre-built templates
- Smaller integration library
- Less community support
Implementation questions to ask Make
Ask before signing
- What does a 30-day rollout timeline look like for our workflow?
- What native integrations exist vs connector-based workarounds?
- What are the real usage limits: seats, messages, minutes, tasks, or records?
- What happens when AI is uncertain: human handoff, fallback, or silence?
- What data export and portability rights do we have if we leave?
- What support tiers exist and what is the guaranteed response time?
Contract and pricing questions
- Is pricing per user, per workflow, per minute, or per message?
- What implementation, training, or premium integration fees are not in the base price?
- What is the contract length and cancellation policy?
- Are there volume discounts or annual prepay incentives?
Related research
Unlock richer profile features
Claimed listings can add verified screenshots, integration diagrams, case studies, and buyer proof points. Sponsored placements are labeled and separated from editorial content.
Verified contact, richer product data, screenshots, integrations, and buyer proof points.
Transparent sponsored visibility on relevant category, comparison, or guide pages.
Implementation checklist
- Confirm pricing and contract terms
- Ask about implementation support
- Verify required integrations
- Request examples from similar businesses
Want a safer shortlist?
Tell us your industry, stack, and goal. We’ll help narrow the vendor field before you spend time on demos.